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Brian Calfano — Media Sales, Documentary, Broadcast & Research
NPPA and latakoo present

The Story Starts Here

Essential skills for every content creator — join Brian, Tony Mirones and Dave Wertheimer for an evening of practical advice and field-tested storytelling techniques.

Tuesday, August 25 · 8:00 PM ET
Live webinar · Presented by NPPA and latakoo
Attendance is open to NPPA members.
Register Here NPPA members: 35% off latakoo →
New on the blog · Research

What Johnny Carson Could — and Couldn't — Do to Public Opinion

Until a 2021 study I co-authored, nobody had actually tested whether Carson could move public opinion. Here's what the data says he could, and couldn't, do.

Read the post
latakoo · Workflow

latakoo For Long-Form Production

Luke and I are colleagues — we both work in long-form content. Watch his take on latakoo below.

Then reach out to explore how to put latakoo to work for your production needs. Let's talk →

New documentary

The Future of Water in the West

Bri's look at presidential history

Harry Truman's Civil Rights Legacy

Bri's look at media literacy

Talking Fake News with Al Tompkins

Bri's look at disinformation

True or False? Cindy Otis, former CIA analyst

Bri looks at the history of women candidates

Geraldine Ferraro, 1984

Media sales · Documentary · Broadcast · Research

Brian
Calfano

I spend my days at latakoo helping filmmakers and newsrooms move the footage that becomes their stories, make documentaries about the people who built television news, and research how media shapes politics and the people who watch it.

Director of Film Partnerships and inaugural Scholar-in-Residence at latakoo. Ph.D. in political science; more than two decades working in higher education, including teaching at California State University, Texas A&M University and Future University in Egypt. Certified in Applied Business Science (Digital Marketing) through Texas Executive Education at UT Austin's McCombs School of Business, and certified in Google Ads and HubSpot.

Brian Calfano anchoring at the news desk
The business of media
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Media news
Politics & the press
4
EMMY nominations, 2023–2025
103
Books, peer-reviewed journal articles and book chapters authored or edited, with three more books in progress at Columbia, Michigan and LSU presses
14
Festival awards across Al Primo & His Eyewitness News Revolution and John Johnson Reporting
1,600+
Citations of peer-reviewed research
Where I work
latakoo

The fastest end-to-end video workflow

latakoo was built by journalists. Founders Paul Adrian and Jade Kurian lived the workflows that slowed news delivery down — field editing, compression, transfer, every step a race against the clock — so they built a simpler one. From Austin, Texas, the platform moves video from anywhere at any bandwidth and hands it off, automatically, to whatever system a newsroom or production already runs on.

My work focuses on sales and film partnerships, working with filmmakers and production teams whose stories are long, whose assets are massive and whose crews are everywhere — and, as Scholar-in-Residence, research into what video management does to journalism itself.

latakoo Pilot showing a video with its searchable, editable transcript alongside
Pilot — video with a searchable, editable transcript alongside it.
Flight

Patented transfer that uploads any file size on any bandwidth, tracked at every step.

Pilot

A cloud media asset manager: view, share, comment, clip and transcode from anywhere.

HUB

Bi-directional workflow automation into on-prem or cloud asset managers, in the format required.

Transcription

99 languages recognized, editable transcripts, captions and subtitles — including live audio.

Translation

133 languages, one click.

Support

Live help 24/7, for the deadline that lands at three in the morning.

Ready to control the media chaos?

See latakoo licensing plans for newsrooms, production teams and independent filmmakers.

The Big Stories

Scroll →
Director · Executive producer · 2026

John Johnson Reporting

The trailblazing New York journalist who remains the only person ever to anchor at WABC, WCBS and WNBC. Produced by latakoo, narrated by Whoopi Goldberg, built on archival materials in direct collaboration with ABC and Disney. I direct, and executive produce through History's Heart Productions with Ann Yih Johnson of BlueBird Productions. Named a winner in the Documentary category of the 47th Annual Telly Awards, chosen from more than 13,000 entries; the team is pursuing international distribution agreements.

Telly Awards · Documentary Six festival wins, 2026 Announcement →
Director · 58 min · 2024

Al Primo & His Eyewitness News Revolution

The man who invented the Eyewitness News format, told by the people who were in the room. WABC-TV premiered the film in New York in May 2024, with a Q&A featuring John Johnson and Geraldo Rivera. It now sees educational distribution through Good Docs, and earned a 2025 New York EMMY nomination.

NY EMMY nomination · Best Historical Doc Best Doc Feature · Queens Best Feature Doc · BEA Festival of Media Arts Best Director · Triloka
Brian Calfano and Sarah Scarlett presenting Show Me Missouri on KOLR10
Anchor · Analyst · Host

Two decades on air

Anchored, reported and produced for Nexstar Media Group, the nation's largest owner of local TV stations, and for Charter Spectrum, its largest cable provider — KSNT 27 News, Spectrum News 1 Ohio and KOLR10. Produced and anchored Show Me Missouri, Ozarks Tonight and the 16-part Our Constitution Made Easy, and hosted Morningline on News Talk 560AM KWTO for seven years. Also a regular political commentator for CTV News, Global News Toronto and Sky News UK.

First Place, Education Issues · Ohio SPJ Investigative · Missouri Broadcasters Enterprise Reporting · Ohio AP CTV · Global News · Sky UK
Research · Ph.D. Political Science

Media, politics and religion

Ten books and more than sixty peer-reviewed articles on media effects, religion and politics, television news and government responses to marginalized groups — in Political Research Quarterly, Perspectives on Politics, Political Behavior and Journal of Broadcasting & Electronic Media, among others. Supported by two National Science Foundation grants and a Scripps Howard Foundation grant. Cited more than 1,600 times.

“The carefully researched and beautifully written chapters in this volume answer the essential ‘how,’ ‘when,’ and ‘why’ questions that link religion and politics.”
— Michele Margolis, University of Pennsylvania
Media & politics Religion & politics Google Scholar →
KOLR10/KSN Poll press release, October 28, 2010, Poll Director Brian Robert Calfano, Ph.D.
Research · Poll Director, 2010

Calling the 2010 Missouri Senate Race

As poll director for the KOLR10/KSN Poll, run through Missouri State University's Center for Social Sciences and Public Policy Research, I supervised a random-digit-dial survey of 821 registered voters (672 likely voters) fielded October 20–27, 2010. It was the last Missouri Senate poll released before Election Day — and the most accurate of the late entries.

Final poll Blunt Carn. Margin
KOLR10/KSN54%41%Blunt +13
Rasmussen52%43%Blunt +9
Mason-Dixon49%40%Blunt +9
PPP46%41%Blunt +5
Final result54.23%40.63%+13.60
God Talk: Experimenting with the Religious Causes of Public Opinion, by Paul A. Djupe and Brian R. Calfano
Author · Temple University Press · 2013

God Talk

Experimenting with the Religious Causes of Public Opinion, with Paul A. Djupe — how religious cues, values and identity-driven appeals shape candidate selection, trust, interest group support and public opinion.

“Paul Djupe and Brian Calfano set out to change not only the way that scholars think about religion’s influence on public opinion but also the methods that scholars use to investigate those relationships… Many of the findings are intriguing… God Talk makes (a) forceful argument that the religion and American politics subfield should embrace experimental methodology… (and) a compelling case for the usefulness of these treatments… (T)his book is a timely testament to the potential of survey-embedded experimental tools.”
— Political Science Quarterly
Temple University Press God Talk →
Title page of The American Professor Pundit, by Brian R. Calfano, Valerie Martinez-Ebers and Aida Ramusovic, Palgrave Macmillan
Author · Palgrave Macmillan · 2021

The American Professor Pundit

Academics in the World of US Political Media, with Valerie Martinez-Ebers and Aida Ramusovic — on how professors take their expertise to TV, radio and print, and what it costs and rewards them to do it.

“…a key to further closing the professor-pundit gap and should be required reading for social scientists…”
— Victoria M. DeFrancesco Soto, MSNBC & Telemundo Contributor
“The rewards of media commentary can be considerable, yet significant dangers are often unrecognized…”
— Larry J. Sabato, Center for Politics, UVA
Palgrave Macmillan View on Springer →
Copies of Human Relations Commissions, by Calfano and Martinez-Ebers, Columbia University Press
Author · Columbia University Press · 2020

Human Relations Commissions

Relieving Racial Tension in the American City, with Valerie Martinez-Ebers — on the local government bodies tasked with defusing racial tension, and what actually determines whether they work.

“Calfano and Martinez-Ebers have provided needed focus on local policy making by turning to human relations commissions and examining the effects of their work—not just on the communities they are created to serve but also on the leaders themselves who invest so greatly in the effort of making our pluralistic society more congenial. This is important work.”
— Gary Segura, Dean of the Luskin School of Public Affairs, UCLA
2024 Young Adult Dinner Dialogue Program Report cover
Academic support · latakoo · 2024

Young Adult Dinner Dialogue Program Report

Authored by the Young Adult Dinner Dialogue Ad Hoc Committee and the Los Angeles Civil and Human Rights + Equity Department, with academic support from latakoo — drawn from conversations between community members and LAPD patrol officers.

Collaborative Agreement Plan, U.S. District Court, Southern District of Ohio, In re Cincinnati Policing
Survey design · Cincinnati Collaborative Agreement

A Candid Discussion About Social Justice

Iris Roley of the Cincinnati Black United Front, interviewed in the Freedom Center Journal on the history of the Collaborative Agreement, recalls designing the community survey with Brian and civil rights attorney Al Gerhardstein.

“Then Brian Calfano texted me. And his first text to me was, ‘Hey chief, what do you want to say in this survey?’… Brian took all of that—he took all of my thoughts, and all of what Al said—and created this beautiful survey.”
— Iris Roley, Cincinnati Black United Front
Freedom Center Journal Read the interview →
Also Telly Awards for journalism education programming, 2024 and 2025 More video on YouTube
Work with me

Put Bri to work

Three ways to bring me onto a project: in front of the camera, behind it, or in the data.

View full résumé →
Host
Anchor, moderator, presenter

Two decades on air and on stage — anchoring and reporting in several markets, live political analysis, panel moderation and event hosting, from newsroom sets to the Cannes Film Festival.

“He appeared on numerous newscasts helping viewers understand every aspect of politics — and spent hours with us on election nights.”
— Chuck Maulden, VP for News, Griffin Media
Nexstar Media Group · Spectrum News 1 · NPPA webinars
Create
Original documentary & video

Documentaries built end-to-end — reporting, directing and producing — through award-winning festival runs, plus original storytelling for brands and newsrooms.

“His passion, curiosity, and dedication are a driving force — his continuous support of our projects has made a meaningful impact.”
— Viktoriia Petruk, Docutribe, Inc. & Yuriy Fedkovych Chernivtsi National University
47th Telly Awards winner · NY EMMY nominee
Research
Social science, done rigorously

Peer-reviewed research on media, politics and audiences — survey design, content analysis and empirical testing, translated into findings people outside academia can actually use.

“An outstanding collaborator — reliable, responsive, generous with his time and expertise. I recommend him highly and without reservation.”
— Daniel E. Ponder, L.E. Meador Professor of Political Science, Drury University
1,600+ citations · Ph.D., Political Science

Have a project in mind?

Hosting gig, original content, or a research question worth answering properly — let's talk.

Send a message
Blog

Notes on the work

All posts →
Bri's work has been recognized by:
Telly Awards Broadcast Education Association Associated Press Society of Professional Journalists Missouri Broadcasters Association Mojo International Film Awards Unisphere Film Festival Cal Film Festival
“I highly recommend the film to everybody, especially those in the TV news business.”
Paul Greeley · TVNewsCheck, on Al Primo & His Eyewitness News Revolution
Festival wins, awards & press →
Press

Bri News

All press →
latakoo · June 2026 John Johnson Reporting Wins Documentary Honors in 47th Annual Telly Awards PR.COM · May 2026 latakoo Brings Video Workflow Platform, Generative Video Codec®, and Documentary Slate to Cannes Film Festival latakoo · June 2026 latakoo Celebrates Independent Filmmaking at Tribeca UNT MUSE Feature on A Matter of Discretion: The Politics of Catholic Priests in the United States and Ireland TVNewsCheck A New Documentary Traces The Popularity Of Local TV News To One Man, Al Primo BUSINESS DISTRICT · August 2025 The Business of Personal Branding: Brian Calfano on How Authorship Drives Professional Success

Bri at work

TV reel — anchoring, reporting and analysis. More video on YouTube.
Brian Calfano speaking into a microphone at the Cannes Film Festival
On the mic at the Cannes Film Festival.
One River. Every Consequence. — graphic tracing the Colorado River from Wyoming flow through Glen Canyon and Hoover dams to farms, tribal water, wildlife and power
Documentary still · The Future of Water in the West.
47th Annual Telly Awards winner graphic for John Johnson Reporting, latakoo, Film & Shorts Documentary 2026
47th Annual Telly Awards · John Johnson Reporting — Documentary winner, 2026.
Brian Calfano presenting Courageous Conversations: School Security for KOLR10 News Investigates
Courageous Conversations: School Security · KOLR10 Investigates.
Brian Calfano on air as Spectrum News 1 political analyst during Ohio Issue 1 special election coverage
Political analyst · Spectrum News 1 — Ohio Issue 1 special election.
Panel discussion in front of the Al Primo & His Eyewitness News Revolution key art and festival laurels
Panel for Al Primo & His Eyewitness News Revolution at WABC-TV New York.
Congressional press card issued to Brian Calfano, KOLR TV, February 25 2019
Congressional press credential · Washington, 2019.
BBC Broadcasting House Complex visitor pass issued to Brian Calfano, 26 December 2014
BBC Broadcasting House · London, 2014.
Brian Calfano setting up a Sony camera on a tripod while wearing an earpiece, on location at the Empire State Building
Rolling camera on location · Empire State Building.
PS: Political Science and Politics tweet about Brian Calfano's case study on remote field experiments
PS: Political Science & Politics on the remote field-experiment case study.
Brian Calfano presenting at the latakoo reception during the Tribeca Film Festival, 2026
latakoo reception · Tribeca Film Festival, 2026.
Brian Calfano on Capitol Hill with Fox News correspondent Mark Meredith
On Capitol Hill with Fox News correspondent Mark Meredith.
Brian Calfano appearing in a multi-market live hit across Spectrum News 1 Ohio stations
Live hit across all of Ohio on Spectrum News 1.
Brian Calfano in the studio for a live television hit
In the studio anchoring a series for Spectrum News Ohio.
Brian Calfano being interviewed on Capital Tonight
On Capital Tonight.
Brian Calfano at the anchor desk with a White House backdrop
In the studio, White House backdrop.
Brian Calfano interviewing Senator Josh Hawley on Capitol Hill
Interviewing Sen. Josh Hawley (R) on Capitol Hill.
Brian Calfano interviewing comedy legend Argus Hamilton at The Comedy Store in Los Angeles
Interviewing comedy legend Argus Hamilton at The Comedy Store in Los Angeles.
Brian Calfano with Geraldo Rivera
With Geraldo Rivera.
Behind the scenes with Bill Ritter, lead anchor at WABC Eyewitness News
Behind the scenes with Bill Ritter, lead anchor, WABC-TV New York Eyewitness News.
Brian Calfano on Straight Arrow News
On Straight Arrow News.
Brian Calfano anchoring in Topeka, Kansas
Anchoring in Topeka, Kansas.
Brian Calfano reporting on location for the 50th anniversary of the Tate/LaBianca murders, Los Angeles
Reporting on location for the 50th anniversary of the Tate/LaBianca murders, Los Angeles.
Brian Calfano filing a report for the 20th anniversary of the September 11th attacks
Filing a report for the 20th anniversary of the September 11th attacks.
Brian Calfano celebrating the hooding of his Ph.D. student, Dr. Alexis Straka, 2021
Celebrating the hooding of my Ph.D. student, Dr. Alexis Straka, 2021.
Brian Calfano working in Los Angeles
Working in my happy place: Los Angeles.
Brian Calfano on the Nile
On The Nile.
Brian Calfano teaching in Egypt
Teaching in Egypt.
Certificate: Applied Business Science with a concentration in Digital Marketing, Texas Executive Education at UT Austin McCombs School of Business, awarded to Brian Calfano
Applied Business Science, Digital Marketing · Texas Executive Education at UT Austin, McCombs School of Business.
TV listing for Al Primo & His Eyewitness News airing in New York City
Al Primo and His Eyewitness Revolution airing in NYC.
106th Annual Meeting of the American Meteorological Society conference announcement for Brian Calfano's presentation, Storms, Soundbites, and Science: Communicating Truth in Turbulent Times
Storms, Soundbites, and Science: Communicating Truth in Turbulent Times · 106th AMS Annual Meeting, Jan 27, 2026.
Brian Calfano reporting for KOLR10 News on a House subpoena over President Trump's financial records
Political reporting for KOLR10 News.
Brian Calfano co-hosting Inside Kansas Politics on KSNT with a colleague and guest in studio
Co-hosting Inside Kansas Politics · KSNT.
Brian Calfano nose-to-nose with his dog, Mr. Rêve, by a window overlooking the city
Consulting with latakoo’s Chief Disruption Officer, Mr. Rêve.
Brian Calfano pointing at a TV screen showing WABC-TV's 75th anniversary special featuring Geraldo Rivera, with an on-screen credit reading Courtesy: Brian Calfano/Journomentary
WABC-TV New York used some of my documentary footage to celebrate the station’s 75th anniversary in 2023.
Dr. Cyril Wecht, forensic pathologist, during an on-camera interview
I was the last person to conduct an on-camera interview with the legendary forensic pathologist Dr. Cyril Wecht before his passing in 2024.
Brian Calfano with his media production class at Future University in Egypt
The media production class I taught at Future University in Egypt.
Brian Calfano and a co-anchor breaking down results of Ohio's 2023 special election on Spectrum News 1
Breaking down the results of Ohio’s 2023 special election.
Illustrated collage of Brian Calfano with a camera, microphone, books, the latakoo logo, a Tonight Show sign and a white Dodge Challenger
A visual summary of things I do, like, and drive.
Brian Calfano on a studio preview monitor during Spectrum News 1's Convention on Founding Principles coverage
Political playback.
Brian Calfano interviewing Missouri Senator Roy Blunt in his Senate office
Interviewing Missouri Senator Roy Blunt (R) in his Senate office, which used to be occupied by Sen. Harry Truman (D).
Turner Broadcasting visitor badge for Brian Calfano, DC Bureau, issued for a shoot at the Hall of States Building
Filming at The Hall of States Building in DC.
Brian Calfano and a camera crew preparing to tape in the Senate Rotunda
Preparing to tape in the Senate Rotunda.
Brian Calfano live on CTV News Channel discussing high stakes for Trump on the health care vote
Live on CTV News.
Brian Calfano at the KOLR10 election map during Your Local Elections Headquarters coverage
Political predictions.
Brian Calfano live on Sky News in the UK, split screen with a Sky News anchor
Live on Sky News in the UK.
Brian Calfano on Spectrum News 1 discussing the political ramifications of Ohio's end of most COVID health orders
Coming out of COVID.
Brian Calfano's 79th Festival de Cannes Marche du Film credential for latakoo
79th Cannes Film Festival credential.
On the set of KOLR10's Local Election Headquarters.
KOLR10's Local Election Headquarters.
KOLR10 News graphic identifying Brian Calfano as the station's political analyst.
KOLR10 political analyst graphic.
In-studio interviewing Missouri Senator Claire McCaskill (D), appearing remotely from Washington, D.C.
Interviewed Missouri Senator Claire McCaskill (D).
A Spectrum Networks lobby monitor airing coverage of the inauguration of Ohio Governor Mike DeWine (R).
Spectrum Networks coverage of Ohio Governor Mike DeWine's (R) inauguration.
A split-screen segment on Spectrum News previewing President Biden's address to a joint session of Congress.
Previewing President Biden's address to Congress on Spectrum News.
An interview with Mike DeWine during COVID lockdown, outside the Spectrum News 1 studio.
Interviewing Mike DeWine during COVID lockdown.
In-studio during the broadcast of Mike DeWine's second inauguration ceremony.
In-studio for Mike DeWine's second inauguration.
Reporting for the Kansas Capitol Bureau.
Reporting for the Kansas Capitol Bureau.

Say Hi to Bri

latakoo inquiries, hosting or production work, research questions — this is the right place to start. Drop me a note below and let me know what's on your mind.

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We Choose Media LLC
We Choose Media LLC is a Wyoming limited liability company.
— visits
Inspiration

Choosing What's Hard

On September 12, 1962, President John F. Kennedy stood at Rice University and challenged the country to commit to a goal precisely because it would be difficult. That idea — that difficulty is a reason to pursue a goal, not avoid it — has stayed with me well beyond any one career. It's shown up in the story that took longer to report, the interview that was harder to get, the workflow that was harder to build — but just as much in the parts of life that have nothing to do with work: the harder conversation, the longer road back from a setback, the choice to keep showing up when the easier option was to walk away. The hard path is usually the one worth taking, whatever part of life you're standing in.

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

President John F. Kennedy · Rice University · September 12, 1962

It's why this site carries the name We Choose — and why that speech is the thing that inspires the work and efforts represented on these pages.

We Choose Media LLC
President John F. Kennedy smiling at the podium bearing the Presidential Seal during his "We choose to go to the Moon" address at Rice University, September 12, 1962.
President John F. Kennedy at the podium, Rice University · Sept. 12, 1962
Photo: White House Press Office / Wikimedia Commons (public domain).